What can I say? It wasn’t in the title, and maybe it was accidental, but in Friday’s Wall Street Journal, Alexandra Alter, in her article “A Crime Wave in Publishing”, used… the “H-word”. You know the one I mean.

While Ms. Alter’s focus was on crime fiction, apparently that’s too narrow a focus for most publishers, who now throw a whole bucket full of genres under the heading “suspense”. Ms. Alter specifically mentioned Mullholland Press, a new imprint at Little, Brown. Mullholland’s lineup includes a horror novel (gasp!) by the writers of Saw, and is looking for books in a variety of genres, including…

…supernatural thrillers, hardboiled detective fiction, espionage, horror, dystopian thrillers, and high concept adventure fiction.

They’re looking for the next James Patterson, but who knows, maybe they’ll find the next Stephen King. Kudos to Little, Brown and Mulholland Press’ editor John Schoenfelder for having the vision to notice that  “those books” (as an editor from Knopf referred to them in an earlier WSJ article– see my response here) have a hungry audience. And to Ms. Alter, who distinguished horror fiction from other genres, including supernatural fiction.

One day maybe she’ll write a whole article.